S&A Homes Inc. Privacy Notice
Last updated: February 28, 2025
Introduction
At S&A Homes, Inc. (“S&A Homes”, “we”, “our”, or “us”), we understand that the privacy of the information provided to us is very important to you. We respect our customers’ privacy and we are committed to protecting it through our compliance with this Privacy Notice (“Privacy Notice”), which protects the personally identifiable information you may provide to us and explains our practices for collecting, using, maintaining, and disclosing that information.
Personally identifiable information is information specifically connected to you, such as your name, email address, or mailing address (“Personally Identifiable Information”) or (“PII”). When you provide us with this PII, whether online, through our website (“Site”), electronically, in person or otherwise submitted, you accept the practices described in the Privacy Notice and provide consent for us to collect, use, or share your Personal Information as further described below.
We use the Personal Information you provide us with to internally conduct our business, such as to contact you or send promotional emails. We comply with the federal CAN-SPAM Act, and make every effort to ensure that our messages are not considered spam. You may unsubscribe from any messages we send, or request your PII be removed from our secure server, by following the instructions included within the email or contacting [email protected].
We will never rent or sell your PII to third-parties for monetary compensation, however, we may share such data with third parties, service providers, vendors, advertisers, advertising networks and others outside our direct control for advertising purposes, to protect the security of this Website or our database and/or comply with the law. We also share this information in order to understand how visitors and customers use our website to improve the content and improve the accuracy of targeted advertising. Some states in the United States may consider this type of “sharing” of personal information to be a “sale” for purposes of their data privacy and security laws. If your state provides you with additional protections and/or rights with respect to your data that we possess or with respect to how we share your data and to whom we share it, please contact us to exercise any of those rights you may have under applicable law.
All Personal Information you provide to us is stored on our secure server (or those of our service providers) behind firewalls. However, transmission of Personal Information via the internet is not completely secure and any transmission of Personal Information is at your own risk. We may, from time to time, update this Privacy Notice to reflect changes in technology and laws that affect and regulate your personal information and how we process it. We will notify you of changes to this Privacy Notice, by posting the updated language on this page. We ask you to review this Notice frequently to ensure that you remain familiar with our privacy practices.
Information we collect from you
Information that you provide to us directly:
We collect PII that you provide to us through your use of our Site, establishing an account on our Site, or using other services provided by us or third parties through the se and navigation of our Site. This also includes ordering and purchasing our products and services, calling us for information or support through either our Website Chat, email or otherwise. In so doing, we may gather information such as, but not limited to, your name, shipping address, billing address, email address(es), phone number(s), and payment card information.
Information collected automatically by visiting, using or logging into Our Site:
Analytics, Cookies, and Pixels:
Our website utilizes various tracking technologies such as analytics tools, cookies, and pixels to enhance your experience, analyze site performance, and improve the effectiveness of our services. The information gathered with these technologies includes data that in some jurisdictions could be considered personally identifiable information and sensitive personally identifiable information as well as anonymized, non-personally identifiable information. These technologies work together to collect, process, and sometimes share information about your online activities. Below is a detailed explanation of each and how they function in compliance with laws such as the California Consumer Privacy Act (CCPA), Virginia Consumer Data Protection Act (VCDPA), and Colorado Privacy Act (CPA) & other U.S. States that may have applicable Data Privacy Laws.
All such information is collected in real time as one accesses and navigates all areas of our website and is transmitted in real time to our third-party aggregators, advertisers and analytics providers.
Analytics
What are Analytics?
Analytics tools, such as the following, but not limited to, Google Analytics and Microsoft Clarity, are software that collects and processes data about how visitors interact with our website. These tools track metrics like page views, bounce rates, time spent on pages, and other interactions to help us understand and improve the website’s performance.
These analytics tools also record how you interact with your site using technology known as Session Replay that allows us to replay precisely how you have interacted with our site, including mouse movements, mouse clicks, screen scrolls and even free form text entry that you may have typed and submitted, or even edited/deleted. We use this information to solve problems with our website and we use it to gain insight into how our website is used and how it can be improved.
How Analytics Work
Analytics software uses tracking codes embedded within our website to gather information about your browsing behavior, including the pages you visit, the time and date of your visit, your IP address, browser type, and device identifiers. Analytics tools may process this data in combination with other information, such as unique IDs stored in cookies, to deliver more detailed insights. This information is anonymized and aggregated, meaning it does not directly identify you unless combined with other personal data.
Information Collected
- Website usage statistics (pages visited, time on site)
- IP address and geolocation data
- Browser type and device information
- Referring website or source of visit
- Sensitive personal information such as geolocation.
How Analytics May Share Data
The data collected by analytics tools may be shared with third-party service providers or advertising partners. Under some privacy laws, this sharing could be considered a "sale" of your personal information, especially when combined with data collected through cookies or pixels.
Cookies
What are Cookies?
Cookies are small text files stored on your device by your web browser when you visit our site. They help remember your preferences, enable core site functionality, and track your browsing behavior.
How Cookies Work
Cookies can be either session-based (lasting only while your browser is open) or persistent (remaining on your device after you close your browser). They store data like login credentials, user preferences, and tracking identifiers, which can be accessed by our website or third parties to enhance your experience or deliver targeted advertising.
Information Collected
- Unique user identifiers
- Login information and user preferences
- Browsing history on our site
- Interaction with advertisements
How Cookies May Share Data
Cookies work in conjunction with analytics tools and pixels to store and transfer personal information like user IDs and browsing behavior. This information can be shared with third-party partners to deliver personalized ads or analyze user behavior. As defined by certain privacy laws, this data sharing may qualify as a "sale" of your personal information.
How to control the use and sharing of cookies.
When you visit our website for the first time, or any time after you clear all of your cookies, depending on your geographic location, you may have the ability to adjust what categories of cookies our website will enable and share when you navigate our website.
There are also many free browsers available for your use that have built-in capabilities to block and control cookies, regardless of a website’s usage of cookies.
Pixels
What are Pixels?
Pixels, also known as tracking pixels or web beacons, are tiny, invisible images embedded within web pages or emails that track your actions and behavior. They provide valuable insights into the effectiveness of marketing campaigns and track conversions.
How Pixels Work
Pixels activate when you load a web page or open an email, sending information about your activity (such as pages visited, time spent on the site, or interactions with content) back to the server. Pixels often work in conjunction with cookies to transfer more detailed information, such as unique user identifiers, to analytics platforms or advertising networks.
Information Collected
- IP address and geolocation data
- User activity on our site (e.g., clicks, scrolls)
- Time and date of website visit
- Information from cookies (e.g., unique user IDs)
- Geolocation
How Pixels May Share Data
Pixels often share information with third-party service providers to measure the effectiveness of advertising campaigns or improve the targeting of ads. This sharing may involve personal identifiers stored in cookies or analytics tools, which could be considered a "sale" of personal information under applicable data privacy laws.
Depending on the service provider or third-party that hosts the pixel, You may already have an established account and relationship with that third-party provider, such as Facebook. Because of that, your unique user ID with that third-party provider may be shared with that provider along with the pixel data from our website.
Data Sharing and Control
We may share the information collected through analytics, cookies, and pixels with third-party partners, such as advertisers or analytics platforms, for purposes such as improving the performance of our website or delivering targeted ads. Some privacy laws, like the CCPA, consider the transfer of personal information for these purposes as a "sale." Depending on the state in which you reside, you may have rights under the laws of that state that permit you to opt out of the sharing or selling of your personal data.
Your Control Over Data Collection
You have the right to control the types of information collected through these technologies by adjusting your preferences in our cookie banner or by adjusting the settings within your browser. You can choose to opt out of certain cookies or limit data sharing for advertising purposes. By refusing or disabling certain cookies, you may still access our site but some content may not load or work as expected.
Third-party verification for self-touring
S&A Homes utilizes a third party to verify your identity in order to permit you to self-tour our homes without the need to have an S&A representative present. When you choose to self-tour you will be required to provide your full name, email, phone number and a credit card for verification purposes only.
Embedded videos on our website
S&A Homes occasionally displays informative videos on our website for you to learn more about our company in general as well as our products and services. When you view videos on our website, your PII may be shared with third parties who host the video, and your PII will be subject to those third parties’ privacy policies that are out of our control.
Website Chat / Chatbot
Our Site also uses a live chat/chat-bot function "Chat Bot". This function provides you, as a Site user, with a more comprehensive web experience to connect with our company and make inquiries in real time with our staff or our ai chat bot. The "Chat Bot" provides a free form text input in which You can type whatever questions you have for our company which may result in the submission of Personally Identifiable Information. Such information is subject to this Privacy Policy. Please be aware that the Chat Bot records all chat sessions and stores them for https://www.livechat.com/legal/privacy-policy/, including anything you type, whether you are interacting with the automated personnel or a real person who works for S&A. We use LiveChat to provide the Chat Bot functionality to Our Site, and when you use the Chat Bot, the information you disclose in your Chat Bot session is disclosed to LiveChat for purposes of providing the Chat Bot services to us. Your information is not transmitted to LiveChat for any other purpose, and LiveChat is subject to the same or greater restrictions as are required by this Privacy Policy. If you do not wish your Chat Bot session to be recorded, please do not use the Chat Bot on Our Site.
How We Use Your Data (Legal Basis for Processing)
S&A Homes takes your privacy very seriously and will never sell your personal data to anyone for monetary compensation. However, we do share your personal data via automated technologies and certain U.S. data protection laws may deem this to be a form of a “sale” of personal data. We only use your data for the purpose(s) specified in this Notice. Where you have consented to us providing you with promotional offers and marketing, you are free to withdraw this consent at any time.
S&A Homes uses personally identifiable and non-personally identifiable information, such as your IP address and the pages that you visit on our Site, to help diagnose problems with our servers and to administer our Site and improve Site-related services and features. Your IP address and other information also may be used to gather broad demographic information and to recognize customer traffic patterns and Site usage trends. This information aids us in merchandising and in developing the design and layout of the Site.
We also might share aggregated statistical data and other non-personally identifiable information with our current and potential business partners and with our service providers to help them provide similar services.
S&A Homes also uses personally identifiable information collected from you to complete transactions initiated by you, particularly the sale and delivery of products and services. Your personally identifiable information is also used to get in touch with you when necessary to provide updates about your inquiry and answer any questions you might have. We also use personally identifiable information to further develop our marketing efforts to send you ads that are most relevant to your interests.
We may also use personally identifiable information to contact you to make sure you are satisfied with our goods and services or to find out how we can serve you better. We will only use personally identifiable information for this purpose if you have signed up to provide such information. Your decision to participate in any survey or questionnaire about this is completely voluntary. Further, we may use personally identifiable information to conduct in-depth marketing research regarding our customers and potential customers.
Financial information (credit card numbers, credit card expiration dates, billing address, and so forth) is used solely to bill you for products and services and we make every effort to keep your information secure from theft or fraud.
Our website also hosts a financial calculator to assist you in estimating the total costs and monthly costs of obtaining or purchasing our goods and services. By inputting information into such calculators, you may be sharing financial data with us that could be used to infer your financial status and total assets.
S&A Homes also may use your PII to "pre-populate" forms that are used by the Site to facilitate transactions with us and save you from entering every data field on the checkout.
S&A Homes may send you periodic announcements regarding your service requests or general inquiries concerning the Site and other administrative matters.
You may also, from time to time, receive information from us regarding new features, new products and services and special offers we think you'll find valuable. If you'd like to opt out of receiving promotional communications from us, please follow the procedure outlined in the Opt-Out section below.
Service Providers
As described in this Privacy Notice, we work with third parties who provide services, including but not limited to website hosting, order processing and fulfillment, credit card clearance, wire transfer, e-commerce affiliation, data analysis, , website analytics, emailing, website chat, marketing, targeting and other services. Some of these third parties may be given access to some or all of the information that you provide to us and may use cookies or other tracking technologies in connection with providing their services. To the extent that we provide your PII to such third parties, we restrict their ability to use such information for their own marketing purposes to the best of our abilities.
Related Companies
We may share personal information we collect about you with related companies for purposes consistent with this Notice for marketing and advertising purposes.
As Required By Law
Subject to applicable law, we reserve the right to release information concerning any Site visitor where such visitor is believed to be in violation of his or her obligations to us, is partaking (or is suspected of partaking) in any illegal activity, in response to civil subpoenas, court orders and/or discovery requests, to protect the interests of S&A Homes, our customers or others, and as otherwise permitted or required by law as regards to these special cases.
Sharing and Disclosing Your Personal Information
S&A Homes uses third parties to provide certain services and business functions, and may share your personal information with service providers, business partners and affiliates for purposes such as order and payment processing, website functionality and the marketing of products. Keep in mind that, while we encourage all third parties involved in running our business to adhere to our policies regarding the privacy of our visitors and to handle personally identifiable information in a responsible manner, we cannot and do not assume any responsibility for any actions or omissions of third parties, including the manner in which they use information received either from S&A Homes or independently.
Opting Out
To opt out of the automatic collection of personal data through the mechanisms listed in this privacy policy, please review the settings in our “cookie banner” to manage information that is gathered automatically.
Data security measures
S&A Homes takes the security of your personal information seriously. We implement reasonable safeguards to protect it from inadvertent disclosure. While we strive to use commercially acceptable means, no method of transmission over the internet or electronic storage is 100% secure. As such, we urge our visitors to take their own precautions as well to safeguard the information that they wish to be protected. However, we are committed to continuous improvement of our security measures as new threats develop.
California Privacy Notice Addendum
California residents have certain rights regarding our collection and use of personal information under the California Consumer Privacy Act of 2018 ) as amended by the California Privacy Rights Act (CPRA)(effective January 1, 2023)(“CCPA”). If you are a California resident and you wish to know more about your rights under the CCPA please see below. Please note that the CCPA Disclosure controls as to California residents in the event of any conflict between the CCPA Disclosure and any other provision of this Notice.
This California Privacy Notice supplements this notice, and it uses terms that have the meaning assigned to them within the CCPA.
We may collect, and may have collected the categories listed in this privacy notice above during the 12-month period prior to the last updated date of this California Privacy Notice.
We may have also collected certain protected classifications of information under California or federal law, including, but not limited geolocation and financial information.
We may use and may have used the above personal information for the purposes described in this Notice in the 12-month period prior to the last updated date of this California Privacy Notice.
As stated above in the general Privacy Notice, we do not sell your personal information for monetary compensation. However, we may share your personal information and sensitive personal information with certain third parties and affiliates via automated technologies within our website and advertising material that may be considered a “sale” or “sharing” under California law. You have a right to opt out of these disclosures and may do so by contacting, using our cookie banner to limit the information collected by third parties, or by adjusting your browser settings to block the use of third-party scripts, cookies, pixels and other tracking technologies.
We may sell or share personal information listed above in this Privacy Notice for cross-context behavioral advertising purposes and may have sold such data during the 12-month period prior to the last updated date of this California Privacy Notice.
The CCPA provides California residents with certain rights with respect to their personal or sensitive personal data that S&A Homes collects or has collected.
California residents may:
- Request that we delete their personal information.
- Right to know: You have the right to request, twice within a 12-month period, information about the following::
- the categories and specific pieces of personal information we have collected about the you;
- the categories of sources from which we have collected your personal information;
- the business or commercial purpose for collecting or selling your personal information;
- the categories of personal information we have sold about you; and
- the categories of third parties with whom we have shared, disclosed for a business purpose, or sold your personal information, and which categories of personal information we have sold to which categories of third parties.
- Right to Correct: You have the right to correct any inaccurate personal information we possess about you.
We will not discriminate against you for exercising their rights under the CCPA.
Exercising Your Rights
Requests for Information
If you are a California resident, you may exercise the rights listed above. Upon receiving a request from you, we will take reasonable steps to verify your identity. We will respond to a verified request from you by: (a) providing the requested information; or (b) explaining to you why the Act does not require us to provide the requested information or perform the requested deletion or correction.
We will respond to requests for information within 45 days. If a response requires additional time, we will notify you of the basis for the delay and may extend our response period up to an additional 90 days. If the Act requires us to provide the information requested to you, we will provide the information covering the 12 months preceding the request, free of charge, and in a readily useable portable format. We have no obligation to provide personal information to you more than twice in a 12-month period. If a request or series of requests are manifestly unfounded or excessive, we may charge a reasonable fee for processing the request(s), or may refuse to process the request(s).
To exercise these rights, please contact us using the below methods:
By email: [email protected]
By phone: 866-642-6019
Minors
We do not knowingly sell to, advertise to, communicate with, or otherwise obtain personal information from persons under 18 years of age.
Further, our website is not directed toward persons under the age of 18. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us at:
Personal Information We Have Collected, Sold, or Disclosed
In the preceding 12 months, we have collected the following categories of personal information about California residents in additional to the categories listed above in this Notice:
- Name
- Postal address
- Billing address
- Shipping address
- Credit or debit card information
- E-mail address
- Telephone number(s)
- Records of products/services purchased
- Internet Protocol address and geolocation
- Analytics regarding interaction with our website
- Chat transcripts by interacting with our website chat function
- Device information (e.g. device model, operating system, device date/time, unique device identifiers, network information)
In the preceding 12 months, we have shared for a business purpose the following categories of personal information about California Users:
- Identifiers: such as your name, Internet Protocol address, email address, device information, unique login ids and similar identifiers.
- Payment information: some personal information included in this category, such as your address, may overlap with other categories.
- Internet or other electronic network activity information: such as browsing history, search history, or information on interaction with a website or advertisement
- Geolocation data. In some cases, we may collect your physical location to provide you location-related services
- Inferences drawn from any of the above information According to California law, personal information does not include (i) publicly available information from government records or (ii) de-identified or aggregated consumer information.
- Sensitive Personal Information
California Shine the Light
If you are a California resident and have an established business relationship with us, you can request a notice disclosing the categories of personal information we have shared with third parties for the third parties’ direct marketing purposes during the preceding calendar year. To request a notice, please submit your request to:
U.S. State Privacy Notice Addendum for residents of Colorado, Connecticut, Delaware, Iowa, Indiana, Maryland, Montana, New Jersey, Oregon, Tennessee, Texas, Utah, Virginia, and various other states that may have applicable data privacy laws.
We collect the categories of personal data, sensitive personal data, and special categories of personal data listed above in this Privacy Notice.
We may process all of the above-cited personal data, share it, and under certain state law definitions, our sharing could be considered a “sale” of personal data.
We collect and share personal data with our social media, advertising, advertising networks and data analytics business vendors, affiliates and related businesses for purposes of targeted advertising and general marketing.
You may have certain rights under your state law to request the following:
- Right to access: You may have the right to request a copy of all personal data that we have collected, stored and processed.
- Right to delete: You may have a right to request that we delete your personal information in accordance with applicable state law.
- Right to correct: You may have a right to correct any inaccurate personal information that we possess about you.
- Right to opt out of processing of the sharing and selling of your personal data for purposes of targeted and behavioral advertising.
To exercise any of the above rights that you may have under your state laws, please contact us:
By email: [email protected]
By phone: 866-642-6019
We must verify any requests you make regarding your personal information to ensure that we are following state law, protecting your personal interests and protecting S&A Homes’ interests. You may be asked to provide certain categories of information for us to perform this validation, and we will attempt to not collect any personal data categories beyond what we have already collected from you to verify that you are the person you are purporting to be to exercise the above rights.
Depending on your state’s privacy laws, you may be entitled to make these requests through an authorized agent. We will verify the authority of that authorized agent to protect your interests.
We may deny certain requests, pursuant to applicable state law, in part or in full in certain situations depending on the individual circumstances. To the extent permitted by applicable law, we may charge a reasonable fee to comply with your request.